Ram 1500

Ram 1500 a powerful SUV launch with New Black Limited Edition

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Ram 1500 : In a bold move set to shake up Australia’s premium pickup market, Ram Trucks Australia has officially unveiled the highly anticipated Ram 1500 Black Limited Edition.

This exclusive variant of the already popular American pickup brings a distinctive midnight aesthetic and premium features designed specifically for the Australian market.

The special edition model arrives as the brand experiences record growth in the increasingly competitive luxury pickup segment, offering buyers a compelling alternative to traditional high-end SUVs and conventional utes.

Ram 1500 Midnight Presence on Australian Roads

The Ram 1500 Black Limited Edition makes an unmistakable statement with its imposing presence and murdered-out aesthetic.

Every chrome element found on the standard Limited trim has been replaced with gloss or matte black components, creating a cohesive and dramatically aggressive appearance.

The blacked-out RAM grille dominates the front end, while 22-inch black alloy wheels with low-profile performance tyres enhance both visual impact and handling characteristics.

“Australian buyers have consistently shown their appreciation for special edition models with distinctive styling,” said Jeff Barber, National Manager for Ram Trucks Australia.

“The Black Limited Edition delivers not just a unique appearance package but an elevated premium experience that reflects the confidence and individuality of our customers.”

The Black Limited Edition’s exterior modifications include:
  • Exclusive 22-inch gloss black alloy wheels
  • Blacked-out RAM grille with dark mesh insert
  • Black RAM badges front and rear
  • Black exhaust tips
  • Gloss black side steps
  • Black window surrounds and exterior trim
  • Smoked LED headlights and taillights
  • Black sports bar in the tray (exclusive to Australian models)
  • Dark tinted windows

Adding to the vehicle’s functionality is a factory-installed heavy-duty towing package, including integrated brake controller, special tow mirrors, and an Australian-standard 3500kg-rated tow hitch.

Ram 1500 Premium Interior Refinement

Inside, the Black Limited Edition elevates the Ram 1500’s already impressive cabin with exclusive trim elements and technology upgrades.

The black theme continues with obsidian leather upholstery featuring contrasting red stitching on the seats, steering wheel, and door panels. Black headlining and pillar trims create a cohesive environment that balances sportiness with luxury.

“We’ve focused on creating an interior environment that combines practicality with genuine luxury,” explained Sarah Thornton, Product Planning Director at Ram Trucks Australia.

“The Black Limited Edition’s cabin offers the spaciousness and versatility expected from a premium pickup while delivering finishes and features that wouldn’t look out of place in a European luxury vehicle.”

Standout interior features include:
  • Premium black leather upholstery with red accent stitching
  • Heated and ventilated front seats with 12-way power adjustment
  • Heated second-row outboard seats
  • Exclusive black anodized aluminum interior accents
  • 12-inch vertical touchscreen infotainment system
  • 19-speaker Harman Kardon premium audio system
  • Full-color heads-up display
  • Panoramic sunroof
  • Wireless charging pad
  • Digital rear-view mirror

The cabin’s practicality remains a core strength, with the innovative RamBox storage system integrated into the bed walls, providing secure, weatherproof storage accessible from outside the vehicle – a feature particularly valued by Australian owners who use their pickups for both work and leisure activities.

Ram 1500 Powerful Performance Capabilities

Under the hood, the Black Limited Edition offers Australian buyers a choice of two powertrains. The standard option is the proven 5.7-liter HEMI V8 petrol engine producing 291kW of power and 556Nm of torque, featuring cylinder deactivation technology to improve fuel efficiency when cruising.

For those prioritizing towing capacity and fuel economy, the 3.0-liter V6 EcoDiesel engine is available as an option, delivering 195kW and an impressive 650Nm of torque.

Both engines come paired with an 8-speed TorqueFlite automatic transmission and on-demand four-wheel drive system.

The pickup’s off-road capabilities remain impressive, with the Black Limited Edition featuring:

  • Four-corner air suspension system with adjustable ride height
  • Electronic locking rear differential
  • Off-road pages in the infotainment system
  • Hill descent control
  • Drive mode selector with specific off-road settings
  • Underbody skid plates

“Australian driving conditions demand vehicles that can handle everything from urban commuting to outback adventures,” said Robert Sanders, Chief Engineer at Ram Trucks Australia.

“The Black Limited Edition is engineered to excel across all these scenarios while delivering the refinement expected of a premium vehicle.”

Ram 1500 Australian-Specific Enhancements

Ram Trucks Australia, operated under the Walkinshaw Automotive Group, goes beyond a simple conversion process in bringing the Ram 1500 to Australian customers.

Each vehicle undergoes extensive re-engineering at the company’s Clayton, Victoria facility to meet Australian Design Rules and local market preferences.

The Black Limited Edition benefits from additional Australia-specific enhancements, including recalibrated suspension tuning for local conditions, an Outback-ready cooling package for extreme heat performance, and a specially developed dust sealing system for rural environments.

These modifications ensure the vehicle maintains its durability and reliability under the challenging conditions many Australian owners will subject their vehicles to.

Ram 1500 Pricing and Market Position

The Ram 1500 Black Limited Edition enters the Australian market with premium positioning, reflecting its extensive feature list and exclusive nature.

Pricing begins at $139,950 before on-road costs for the HEMI V8 variant, with the EcoDiesel option commanding a $4,000 premium.

While this positions the Black Limited Edition at the upper end of the pickup market, Ram Trucks Australia believes the vehicle’s combination of luxury, capability, and exclusivity justifies the premium.

For comparison, the standard Ram 1500 Limited starts at $119,950, while competitors like the top-spec Ford F-150 are priced from $119,900.

“We recognize the Black Limited Edition represents a significant investment for buyers,” acknowledged Michael Downey, General Manager of Ram Trucks Australia.

“However, we’re confident the vehicle delivers exceptional value when considering both its tangible features and the intangible benefits of exclusivity and prestige that come with a limited production model.”

Production will be limited to just 400 units for the Australian market, with each vehicle individually numbered via a dashboard plaque.

Pre-orders have already secured more than 40% of the allocation ahead of the official dealer launch.

Ram 1500 Growing Footprint in Australia

Ram Trucks has experienced remarkable growth in Australia since officially entering the market in 2015. Last year, the brand sold over 5,000 vehicles nationally, representing year-on-year growth of 31% in a challenging market environment.

The success reflects growing demand for full-size American pickup trucks as alternatives to both traditional utes and luxury SUVs.

The brand’s dealer network has expanded to 58 locations nationwide, with plans to add another 12 dealers by the end of 2026. Each dealer undergoes specialized training to support the unique requirements of Ram vehicles.

“The Australian pickup market has evolved significantly over the past decade,” explained Jennifer Mathers, Marketing Director at Ram Trucks Australia.

“Buyers are increasingly seeking vehicles that can serve multiple purposes – comfortable daily drivers, capable weekend adventure vehicles, and practical work trucks. The Ram 1500, particularly in this Black Limited Edition form, excels across all these requirements.”

Ram 1500 Conclusion: A Bold Statement in the Premium Ute Market

The Ram 1500 Black Limited Edition arrives at a time when Australia’s premium ute segment is experiencing unprecedented competition.

With Toyota’s introduction of the Tundra, Ford’s official launch of the F-150, and continued strong performance from the Silverado, Australian buyers have never had more options in the full-size pickup category.

Yet Ram’s approach with this special edition – combining distinctive styling, premium features, and proven capability – creates a compelling proposition for buyers seeking to stand out.

The Black Limited Edition’s exclusivity and comprehensive specification list position it as both a practical luxury vehicle and a status symbol in a market increasingly receptive to premium American pickups.

The Ram 1500 Black Limited Edition will be available in Australian dealerships from October 2024, with the first customer deliveries expected to commence in early November.

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